¹ú²ú͵ÅÄ

¹ú²ú͵ÅÄ is a 501(c)(6) nonprofit, private company that has contracts with the City of ¹ú²ú͵ÅÄ and Town of Paradise Valley to conduct destination marketing efforts on behalf of these municipalities.

Originally founded in 1987 as the tourism arm of the ¹ú²ú͵ÅÄ Area Chamber of Commerce, ¹ú²ú͵ÅÄ became a standalone organization in 2001. The organization has nearly 40 full- and part-time employees, along with a volunteer board of directors composed of local hospitality, tourism industry and business leaders.

Our staff brands the ¹ú²ú͵ÅÄ area as a world-class destination through advertisements, campaigns, social media and a variety of marketing and sales tactics. We work with meeting planners from all over the world to book their business in ¹ú²ú͵ÅÄ. We spread the word about the great things in ¹ú²ú͵ÅÄ by garnering media coverage both nationally and internationally. Plus, we teach travel agents how to sell our destination to their clients and work to get ¹ú²ú͵ÅÄ information in brochures and promotions.

Our primary funding comes from bed-tax revenue collected by ¹ú²ú͵ÅÄ resorts and hotels, as well as other transient non-hotel lodging, such as short-term rentals. This revenue is passed along to the City of ¹ú²ú͵ÅÄ. Half of the City’s bed tax is allocated to destination promotion, with the majority used to fund a contract with ¹ú²ú͵ÅÄ for destination marketing initiatives.