¹ú²ú͵ÅÄ

Welcome!
 

In 2016, ¹ú²ú͵ÅÄ revitalized our promotions by launching a new destination brand that better spoke to current and future travelers. During ¹ú²ú͵ÅÄ’s 30+ years of existence, travelers have changed. Over time, their needs and wants in destinations have shifted.

With this in mind, we sought to create a brand that would be ownable, authentic, energetic, approachable, unexpected and diverse. A brand that would raise awareness, tap into key audience motivators, and attract a broader audience.

To accomplish this, we uncovered consumer perceptions of ¹ú²ú͵ÅÄ and refined strategy. After months of research and testing, we identified ¹ú²ú͵ÅÄ’s authentic story.

Here in ¹ú²ú͵ÅÄ, our unique story is about how much better we make our visitors feel when they’re here. It’s a story of both excitement and relaxation; a story of discovering something unexpected in our stirring beauty and desert experience; a story of Effortless Revitalization.

We’re sharing part of this story through our Absolutely ¹ú²ú͵ÅÄ advertising campaign. This campaign redefines perceptions of the desert. Our desert is absolutely hot, rough and wild – both literally and figuratively. And that’s why we love it.

We hope you find your own Effortless Revitalization in ¹ú²ú͵ÅÄ!